The Work
For a decade I've led Lenovo's international SEO: one global program operating across 30+ countries, leading the international SEO team and coordinating with regional marketing organizations worldwide.
International SEO at enterprise scale is a resource-allocation problem as much as a technical one: every market has different search engines, languages, competitors, and revenue potential, and the program has to decide where investment actually pays back. I drive those strategic investment decisions across global markets, backed by performance data rather than market-size assumptions.
That global instinct carries into my independent work too. 4ort.news monitors world news across 65+ languages every 15 minutes, which is the same discipline international SEO demands: treating the non-English web as a first-class citizen.
Capabilities
- Global program architecture: structuring SEO ownership, workflows, and standards across dozens of country sites
- Market prioritization: ROI-driven investment allocation across markets with very different economics
- Global-local coordination: central strategy with regional execution, plus the stakeholder management to make that work
- Multilingual optimization: hreflang, localization strategy, and international site architecture
- Cross-market analytics: normalizing performance measurement across countries, currencies, and platforms
- Team leadership: a decade leading and developing an international SEO team